Thursday, April 22, 2010

THIS MAKES ME SMILE

(CNN) -- At times, counterfeiting can be a good thing. Just ask the district attorney in Brooklyn, New York.

Seven truckloads of confiscated counterfeit designer duds and shoes -- Ed Hardy, Nike and Diesel among the imitation brands -- are headed to earthquake victims in Haiti.

The 125,000 tons of clothing and shoes, valued at $10 million, were seized by New York police and would normally be destroyed, but in this case, the contraband will go to good use.

"Permission was obtained from manufacturers, including Nike, Timberland, Antik Denim Jeans, Black Label and Christian Audigier, to allow the knockoffs to be donated to charity," Kings County District Attorney Charles J. Hynes told CNN affiliate WPIX.

Hynes' office came up the idea. It was decided the goods, warehoused for a while, would come to better use in Haiti.

The powerful January 12 earthquake rendered more than 1 million people homeless in the Caribbean nation. Many are eking out a meager existence, living in tents and underneath tarps.

The international charity World Vision has agreed to deliver the items donated by the Brooklyn authorities.

But there's one catch: All brand identifiers like labels and logos will be removed in order to avoid trademark issues.

They need to start doing this all over the US and the rest of the world. I work in the bootleg capital of NYC (IN THE 20'S OFF BROADWAY) and I read about raid all the time and I know a ton of companies want the clothing destroyed instead of just cutting off the tags and giving them to people who have no clothing. Homeless shelters and other charitable organizations can definitely use these counterfeit goods. I am happy this is going to a good cause. YES! WIN! And really who is still wearing and should have ever really worn "DEAD HARDY"?

No comments:

Post a Comment